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SEO Strategies to Build Your Online Reputation

We hereby use some the factors that deal with off-page SEO. Below is a list of some things most people may be familiar with, but we have also added a few advanced things that you may not know. Try these Advanced Off-Page SEO Strategies to market your website, get ranked in search engines, and to build online reputation (branding) for your company/website so that you can survive in this competitive SEO world.

Community Creation in Social Networking Sites

Also known as online reputation management, this is the first and foremost step with which you have to initiate your process. Try to become a member of the most popular social networking sites like Orkut, Myspace, Facebook, Linked In, etc., and create a profile of your own. By doing this you can extend your network online, get connect with your friends, share things with each other, and promote your company/website to build an online reputation. This is most likely the same as Web 2.0 (Participatory Web), which means you have to show your active participation on a regular basis.

Blogging

This is one of the most powerful ways to promote your company/website online. Write a blogs and include lots of unique content. Be precise in what you're trying to convey for the users in your blog entry and promote your blog in blog directories and blog search engines. We also promote your blog/website by posting comments in other service-related blogs which allow links in the comments section that are crawlable by the search engines.

Forum Postings

Create a forum/online discussion board and start a discussion or share topics with . We also post/reply to a thread in other service-related pre-existing forums that allow links in your signature which can be crawled by the search engines.

Search Engine Submission

Submit your website to the most popular search engines like Google, Yahoo, MSN, Altavista, Alexa, Alltheweb, Lycos, Excite, etc., to get listed for free.

Social Bookmarking

Create a forum/online discussion board and start a discussion or share topics with . We also post/reply to a thread in other service-related pre-existing forums that allow links in your signature which can be crawled by the search engines.

Link Exchange

Exchange links with service-related websites that can help increase your link popularity, which is a major factor of Google's PageRank algorithm. Beware of Black-Hats while doing exchanges.

Cross-Linking

Link to internal pages within your site wherever necessary. This increases your internal link popularity ,which is another major factor of Google Page Rank algorithm. The best known example of successful internal linking is Wikipedia. Also try to get a content link from websites/blogs that are related to your site theme. Try getting a link from within their site content using a targeted keyword as anchor text (much like Wikipedia does). We know that this strategy can often be hard to implement, but these types of links have more weight from a search engine point of view.

Photo Sharing

Publish/share your website product pictures and make them public. Let your friends see them and comment on them too, which will help drive traffic towards your website. Do this in major photo sharing websites like Flickr, Picasa, Photo Bucket, Picli, etc.

Video Promotions

Like with photo sharing, you can publish/share your product videos, expert opinions, and reviews of your product and make them public in YouTube, Metacafe, Dailymotion, etc.

Local Listings & Yellow Pages

Instead of going global and facing huge competition, make your website local so that search engines can easily view your website and fetch the content. This will help you to reach a targeted audience. Submit your website to Google Local, Maps, Yahoo Local, Yellow Pages, Superpages, Hotfrog, etc.

Article Submission

Write articles of your own and submit them to popular article sites like Ezine, Go Articles, Now Public, Buzzle, etc. This will help you to attain some deep links for your website (though it's usually a slower process).

Classifieds Submission

Do some classifieds submissions to advertise your products for free. Try Craigslist and other major classifieds sites like Kugli, Myspace, iMadespace, Vivastreet, etc.

Social Shopping Network

If you own an e-commerce website, this is a good strategy for advertising and easily branding your products for free. Submit your products to Google Product Search, Yahoo Online Shopping, MSN Online Shopping, and other major social shopping network sites like Kaboodle, Style Feeder, Wists, Five Limes, Buzz Shout, Ohmybuzz, etc.

CSS, W3C & RSS Directories Submission

If you have a web design site or offer services related to web design, submit your website to CSS and W3C website directories which may drive traffic towards your website. Also submit your website to RSS feed directories which, again, will help you to attain more traffic.

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